ASOS Daily Edit
ASOS is the UK’s largest online-only fashion store. Since 2000, ASOS has been consistent in paving the way in ecommerce and digital, and with online fashion growing faster than ever, ASOS continues to innovate by continually improving its understanding of its 13 million users per month at every touch point.
Having a large product portfolio makes it difficult for consumers to get the newest and most relevant products with ease. 2012 saw a huge increase from consumers for the demand for mobile content. With 19% of ASOS traffic on the mobile channel it was imperative that ASOS delivered the most relevant, desirable and newest content in an easy to digest format, ultimately driving an increase in usage and retaining their customers.
nimbletank was tasked with designing and building an engagement experience that would generated a ‘buzz’ amongst ASOS fans whilst also providing useful and interesting content that consumers would repeatedly visit on a daily basis. The result was ‘The Daily Edit’, built using innovative design and technology to create a wow factor whilst making shopping easy for the mobile ASOS customer. Separated into six categories, 'The Daily Edit' offers a bite sized chunk of the best of ASOS womenswear literally at customers' fingertips for wherever the mood/trend takes them.
'The Daily Edit' also allows customers to save specific items, share looks with friends or simply shop to their heart’s content (or until their manager is out of a meeting).
The Daily Edit launched as a web app on iOS and Android in the UK in September 2012 to wide industry acclaim as setting the bar for the next generation of m-commerce engagement and is set to be the ASOS centerpiece for their 2013 mobile engagement strategy. After the web app's success, The Daily Edit has recently been rolled out as a native app on Nokia Lumia devices running Windows 8 and the Blackberry 10 devices Z10 and Q10.