One Young World
One Young World is the premiere global forum for young people of leadership calibre. The annual Summit brings together the young generation's brightest and best to ensure that their concerns, opinions and solutions are heard. With more than 125 initiatives to date, almost four million people have been impacted directly by One Young World Ambassadors since its first Summit in 2010.
For the 2011 Summit, nimbletank were asked to help One Young World communicate with potential candidates prior and during the annual event. The objective was to effectively drive registration and keep delegates informed of events during the conference.
nimbletank designed and built a mobile web app that tailored the most relevant content to a global mobile audience while providing the latest and relevant information during the event. The project was delivered within four weeks.
One Young World saw a 100% increase in registrations and site visitors: preceding and during the event.